The world of fundraising is evolving and changing. Campaigns now use "agile" and affinity-group practices, social media has become the new media, and over 60 percent of us are making our donations on the phone. New research shows that if you can get a second gift, 67 percent will continue giving to your organization. Segmentation, cultivation, and stewardship are data-driven, make-or-break tools for fundraising success. 150 million adults are the new donors with their own set of values, digital tools and motivations for giving.
This workshop will provide an overview of trends, research, and our own focus groups with donors. Hear the latest on what works, and what doesn't, in fundraising in order to blend traditional fundraising with new methods and approaches. Get your development plan, stewardship plan, and fundraising tools organized for 2019.
At this workshop, we will provide insight on:
- Trends in fundraising – data from best practices
- Key motivations and segmentation tips
- Development Planning for Individuals
- Development Planning for Major Gifts
- Concepts of Stewardship and Planning
- Digital strategies to support fundraising
WHO SHOULD ATTEND
Fundraising and development staff, senior leadership, and board members serving on fundraising committees
GCN EVP and Senior Consultant Kathy Keeley has more than 25 years of experience in fundraising for organizations of all kinds, including very small and medium-sized nonprofits. She consults and trains in all fundraising topics, with a focus on current trends, demographics, technology, social trends, and ongoing changes in the fundraising landscape. Keeley is a hands-on practitioner, having spent most of her life as an executive director responsible for fundraising. Her facilitation style will keep you engaged, productive, and on-track to complete the final product. Learn more
April 9, 2019
9:30 am - 3:00 pm
Mauldin & Jenkins
300 Mulberry Street
Macon, GA 31201
This event is free and complimentary to all.
Please complete a separate registration for each attendee. (The “register guest” option will not allow you to register other team members under your account.)
If you have not yet set up an account, use the second link to create one.
Need assistance with registration?
Reach out to the GCN membership team at [email protected] or 678.916.3080