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GAgives on #GivingTuesday 2018 Kickoff Event

It's time for our annual GAgives nonprofit launch event, bringing together participants with peers, experts, and GCN’s team for a morning of knowledge-sharing and camaraderie. Together, let's get ready to make this #GivingTuesday a record day of generosity for nonprofits across our state!

The best fundraising campaigns—traditional or online—combine incentive funds, challenge gifts, a clear communication strategy, and personalized touch-points to tell a compelling story that inspires and activates current and new supporters.

In this special event designed for your executive, development, and communications teams, we'll take a deep dive into how to make that happen. We’ll hear from two panels with members of GAgives campaign teams, and a #GivingTuesday keynote about where the movement is heading, highlighting campaign creativity from around the world



Start the day by participating in our official GAgives on #GivingTuesday group photo at the Woodruff Park Fountain. You’ll be part of our 2018 public-facing and PR campaign AND entered in a drawing** to win $500 for your nonprofit! Be sure to check in with our team (holding the balloons) to qualify for the drawing. 

Tip: Be an early bird to get some candids of your team and help get the social buzz started using the hashtags: #GAgives on #GivingTuesday.



PANEL: Planning a development campaign that
rallies supporters and engages new donors

Lee Ann Else, Development Director, HealthMPowers

Megan Rock, Executive Director & Partnership Development, Girl Talk
Grace Murphy, Director of Development, Canine Assistants
Melissa Brogdon, Director of Development and Communications, Emmaus House
Moderated by Kathy Keeley, EVP Programs, GCN

KEYNOTE: Tapping into the Power of #GivingTuesday
Jamie McDonald, Community Lead, #GivingTuesday

After leading three successful GivingTuesday campaigns, Jamie McDonald joined the #GivingTuesday team to work with community campaigns around the world. In this presentation, she’ll discuss the power of the #GivingTuesday movement to energize new donors, kick off your end-of-year campaign, and improve your digital fundraising program. Learn how your nonprofit can make the most of this global day of generosity, inspired by examples of creative #GivingTuesday campaigns from around the world. 

PANEL: Communications strategies and tactics
that build the buzz and inspire giving

Amy Alvarez, VP of Marketing & Communications, Make-A-Wish Georgia
Fiona Freeman, Communications Coordinator, International Rescue Committee in Atlanta
Laura Coats, Development and Communications Manager, Pro Bono Partnership of Atlanta
Carolyn Buonomo, Communications Specialist, Tommy Nobis Center
Moderated by April Voris, Chief Zealotry Officer, Partner, GRM 


Can't make it in person? Tune in to the livestream on our private GAgives Facebook Group. Join the group now, so there'll be no delay in logging on.

**The winner of our drawing from among participants in our group rally & photo will be presented with a certificate, along with a contact card to donate $500 to the nonprofit of their choice.


Program Stats:


August 17, 2018


8:45 am - 11:45 am


Woodruff Park Fountain 
It's on Peachtree St., one block south of Georgia-Pacific, at the corner of Peachtree and Auburn Ave.

Lobby Auditorium

133 Peachtree Street NW
Atlanta GA 30303
See it on Google Maps

Registration Details


This event has reached capacity and registration is closed.

This first-come, first-served event is complimentary to all GAgives participants.

Need assistance with registration? Reach out to the GCN membership team at [email protected] or 916.678.3080.


8:45am – 9:00am
Rally & photos at
Woodruff Park Fountain

Doors open at Georgia-Pacific

9:00am – 9:30am
Check-in & refreshments
at Georgia-Pacific

Program begins

9:45am – 10:15am
Panel 1

10:15am – 11:00am

11:00am - 11:15am

11:15am - 11:45am
Panel 2


11:45am – 12:15pm
Curbside Q&A


Use the Peachtree Center station. The southwest entrance is just across the street from the Georgia-Pacific building.

The Georgia Pacific Parking Garage offers a $6 early-bird rate with entry before 9 am. There are many options within several blocks’ radius, and most offer $4-5 all-day rates if you arrive before 9am.