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DOING LAB | Write the Marketing Plan

Marketing has become an important tool to raising awareness, attracting clients, finding donors, and getting the word out about your organization. Yet, most nonprofits do not have marketing professionals on our staff and cannot afford consultants. Write a 12-month marketing plan in this 2-session Lab. Templates and samples will be provided to download, use in the session, and take away with you. Homework between sessions is required. Bring your board members or other staff that might have to work with marketing in the organization. Teams of three to four are best. 



Christal Cherry is a nationally recognized fundraiser who has spent 17 years working with nonprofits and higher education institutions. With passion and a wide breadth of experience, Christal works with clients to create and implement fundraising strategies that secure the resources needed for meaningful impact, organizational growth, and a thriving operation. Learn more 

Kathy Keeley has more than 25 years of experience in fundraising for organizations of all kinds, including very small and medium-sized nonprofits. She consults and trains in all fundraising topics, with a focus on current trends, demographics, technology, social trends, and ongoing changes in the fundraising landscape. Keeley is a hands-on practitioner, having spent most of her life as an executive director responsible for fundraising. Her facilitation style will keep you engaged, productive, and on-track to complete the final product. Learn more



Program Stats:


June 13 & 27

November 7 & 21


5:30pm - 8:00pm


Georgia Center for Nonprofits
Training Room
100 Peachtree Street NW
Atlanta GA 30303

Registration Details

$500 per organization
Includes 2 to 5 representatives from your organization.
Dinnner is included.

Contact [email protected] to register.


Note: This is a Nonprofit Consulting Group program, not a Nonprofit University course, so subscriptions do not apply.

Learn more about DOING LABS and explore other opportunities.