ICYMI: Last Week's Nonprofit News, Today | July 15

This week, we’re reading about the value of keeping good donor notes, what it takes to run a think tank that spurs action, how to develop your thought leadership plan, what the for-profit world can teach us about the “user experience,” and how not to fail when managing your brand. Plus: the annual report as infographic, the winners of Google’s latest nonprofit contest, and more.

 

FUNDRAISING

Memory Failed and Major Donor Lost
(Veritus Group)
Illustrating the need to keep detailed notes on every major gift-giver, Veritus provides the tragic story of a $75,000 donor no one can remember anything about, plus a checklist of 10 must-have facts that will keep your fundraising team in the know.

6 Lessons Learned from My Crowdfunding Failure
(LinkedIn)

A social media PR firm CEO reveals what went wrong in her latest Kickstarter campaign, and how you can avoid her mistakes, in a few easy steps.

 

LEADERSHIP

Building a Think-and-Do Tank
(Stanford Social Innovation Review)
Twelve lessons from the Center for Global Development that provide a great review of the fundamentals, and a few things you may have overlooked, when it comes to developing solutions and putting them into action.  

How to Build Relationships with Your Future Major Donors and Board Members: Millennials
(npEngage / Blackbaud)
It’s true that “Millennials rank lowest in believing that ‘donating money’ is the primary means of making a difference,” but it’s also true that they are, inevitably, the future of your organization. Here are three (more) tips for getting Millennials involved in ways that will secure long-lasting relationships with them.

 

MARKETING & COMMUNICATIONS

5 Tips to Start Your Nonprofit Thought Leadership Plan
(Socialbrite)
“Thought leadership communications is arguably the most effective and least expensive way a smaller organization can build awareness, support for ideas, and influence the communities they need to reach.” If you’re ready to go beyond splashy photos and 140-character quips to get the message out, these five steps will help you get your thought leadership project underway.

Designing Nonprofit Experiences
(npEngage / Blackbaud)
“I like to compare the nonprofit design world to small town fashion. When a trend takes shape in the big city (for instance, for-profit companies), it often takes some time for it to trickle down to the small town (nonprofits).” A long look, with examples, at what the for-profit world is doing to improve the customer experience, and what nonprofits can learn from them.

How This Nonprofit Got More Out of Their Annual Report
(Kivi’s Nonprofit Communications Blog / Nonprofit Marketing Guide)
Leroux-Miller showcases a nonprofit that turned their traditional, 32-page annual report into a concise, eye-catching infographic.

Where Most Nonprofits Fail When Trying to Manage a Brand
(Nonprofit Hub)

Nonprofit Hub talks with the authors of a new book on the importance of brand to your organization, and a practical framework for developing it: “We learned how the terms of Integrity, Democracy and Affinity gave people a new language to talk about brands and provided an ‘on-ramp’ to a new way of managing brands.”

 

TECHNOLOGY

Meet the five Giving through Glass winners
(Google)
Nonprofits from across the country submitted proposals for using Google’s highly-anticipated wearable internet device, Google Glass, to help meet their missions. In this blog post, Google announces the five winners, and how they’re planning to use the internet-enabled glasses to better the world.  

 

ON GCN.ORG

First “Leading for Impact” Cohort Celebrates Milestone
(GCN)
The first of five cohorts comprising Leading for Impact—Atlanta (LFI) celebrated the first major milestone of the program on Wednesday, June 18, with the completion of the time-intensive strategic management curriculum and their first customized organizational project.

Funding and Resource Opportunities: July 2014
(GCN)
Our top picks for July include opportunities from LEAD Atlanta, The Community Foundation for Greater Atlanta, KaBOOM!, Independent Sector, City of Atlanta, and opportunities for nonprofits in Macon and metro Augusta.
 

Marc Schultz is writer/editor at the Georgia Center for Nonprofits and managing editor of Georgia Nonprofit NOW.

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