ICYMI: Last Week's Nonprofit News, Today | August 20

This week, we’ve been reading mostly about fundraising and marketing—must be the start of Georgia Gives Day season! Just in time: some fundraising tips from a guy who runs the largest Millennial donor network in the world, a new online video-conferencing space designed for fundraising, Kivi’s questions for your year-end campaign, what’s making the Ice Bucket Challenge a viral success, a roundup of online resources to support your social media efforts, and more. Plus: If you haven’t already, now’s the time to check out our exciting Field Trips 2014 program—while slots are still available.

HEADLINES

Surprising White House Executive Action Critics: The Brother's Keeper Philanthropy Controversy
(Forbes)
Author Howard Husock looks at the pushback President Obama’s My Brother’s Keeper public-private initiative has received from outlets like Chronicle of Philanthropy.

 

GEORGIA

Michelle Nunn’s Senate Run Puts Nonprofit Leadership in the Spotlight
(Chronicle of Philanthropy)
CoP looks at how the Georgia sector’s own senate candidate, Michelle Nunn, is bringing media attention to the role of a nonprofit leader, and the sector as a whole.

 

FUNDRAISING

Three More Ways to Engage Millennial Donors
(Stanford Social Innovation Review)
The co-founder of Spark, “now the largest network of Millennial donors in the world,” reveals three strategies for engaging the next generation of supporters. A marketer at StayClassy, meanwhile, surveys the (often conflicting) commentary on her generation and suggests nonprofit leaders “stop trying to figure out Millennials and just include them.”

New Startup Creates Virtual Online Fundraisers
(Guidestar)
Guidestar profiles a new online fundraising tool: Vonvo, a platform that combines video-conferencing with live donations, allowing you (or your followers) to host virtual fundraising events from anywhere.

Fundraising then and now: Lessons learned
(StayClassy)
A lifelong fundraiser on the techniques that still work, no matter the medium used, the scale of the arena (local, national, international), or the audience you’re targeting.

Year-End Fundraising Decisions to Make Now
(Kivi’s Nonprofit Communications)
With September right around the corner, Kivi has the questions you need to start asking in preparation for the end-of-year push.   

 

MARKETING & COMMUNICATION

Why the #IceBucketChallenge Works
(Nonprofit Marketing Blog / Network for Good)
Network for Good gives a point-by-point explanation for why the ALS Association’s Ice Bucket Challenge is taking over your social media feeds (and generating a 1000% increase in donations over this time last year). At npEngage, Blackbaud’s Madeline Turner questions (briefly) the appropriateness of an “opt-out” fundraising campaign, but is more than convinced by the results (headline: “I Would Dump Garbage on My Head [for] 71,000 New Donors”).

Multiple Platform Social Media Strategies: Recap from #StateandMain14
(NTEN)

A roundup of tools for nonprofit social media managers, plus a link to some curated resources (via Storify), as discussed during a panel discussion at the recent joint conference of the National Alliance for Media and Culture and Alliance for Culture Media.

Facebook’s New Policy is Damaging Nonprofits
(Nonprofit Quarterly)

Another week, another report of Facebook’s dwindling reach for nonprofits: “Nonprofits are suffering just as much as Target and Coca Cola—only these wealthy companies can afford to pump as much money into promoting posts and increasing visibility as they so desire.”

Do People Actually Care More When a Celebrity Supports a Charity?
(Co.Exist / Fast Company)
A look at the evidence shows why pursuing a celebrity spokesperson isn’t the best investment of your time, energy, and funds.   

 

ON GCN.ORG

Field Trips 2014
(GCN)
Get out of the office and behind the scenes on an array of small-group Field Trips, hosted and presented by a dynamic group of nonprofit and corporate leaders. Slots still available for the Center for Civil and Human Rights, Atlanta BeltLine, WXIA 11-Alive, and more!

 

Marc Schultz is writer/editor at the Georgia Center for Nonprofits and contributing editor of Georgia Nonprofit NOW.

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