ICYMI: Last Week's NP News, Today | August 5
Nonprofit Times Announces 2013 ‘Power and Influence Top 50’ (Philanthropy News Digest)
PND has a brief rundown of the newest Power and Influence list, out Aug. 1, highlighting first-time honorees, comeback stories, and long-time veterans of the list. For the complete story, check out Nonprofit Times’ free PDF.
Shake Up Your Board Meeting (Stanford Social Innovation Review)
Even though everyone knows the importance of a motivated board, It’s easy to fall into a rut with your regular board meeting. Happily, SSIR has three easy, practical techniques to jazz the proceedings: threaten, grade, and humanize.
MARKETING & COMMUNICATIONS
3 Must-Have Productivity Tools for Creating Visual Content for Social Channels (Beth’s Blog)
It’s easier than you think to get your message onto a social-media-ready, highly-shareable image. Skip the designer, and download one of the simple-to-use tools profiled by Networked Nonprofit expert Beth Kanter.
Confusing Emails: A Quick Story of Failure (and Learning From It) From the Team at NTEN (NTEN)
In a highly illuminating post, NTEN doesn’t just highlight the mistakes they made in a recent email campaign (“Some people... shouldn’t have gotten the message in the first place, some weren’t sure why they were being sent to a YouTube video... and others read the email in a way we hadn’t expected them to”) but the process they use to evaluate their communications.
What’s the Difference Between Likes, Comments and Shares? (John Haydon)
The “Nonprofit Facebook Guy” breaks down the significance of the three major Facebook actions: what they mean about the Facebooker doing them, what they mean for your nonprofit, and how to get more of the most valuable kind: ”shares.”
Five Steps to Nurture a 30-Year Cause Marketing Relationship (Cause Related Marketing)
A valuable handful of lessons drawn from the relationship between March of Dimes and Kmart, which celebrated 30 years last week. Lesson no. 1? Think big: “Set the expectation for a long-term relationship right from the start.”
What does mobile mean for your organization? (SocialBrite)
A concise overview, with helpful links, covering what we talk about when we talk about mobile (text-to-give, the mobile web, apps); the different ways your organization can “go mobile”; and what a realistic mobile strategy looks like. Meanwhile, Joanne Fritz at About.com reports that mobile donors have a unique tendancy to “stay put.”
5 Ways Your Website May Be Driving Away Volunteers (Engaging Volunteers / VolunteerMatch)
Even if he or she’s a perfect fit, few volunteers today are going to join an organization they can’t connect with online. The experts at VolunteerMatch offer a few simple but critical ways to make sure potential volunteers aren’t rejecting you for purely technical reasons.
Findings Friday: The Charitable Giving Deduction (GCN)
We take a look at our ongoing efforts, in association with Independent Sector, to champion the charitable giving deduction in D.C. the face of a new “blank-slate” approach to tax reform.
Donor Retention: Building a Culture of Engaged Giving (GCN)
Six proven ways to keep your contributors coming back.