ICYMI: Last Week's NP News, Today | August 12

Each Monday, we bring you a roundup of the news that’s caught our attention in the past week. Be sure to share the articles and blogs that intrigued you over the past week, in the comments.


Helping the Poor is No Longer a Priority for Today’s Nonprofits (Chronicle of Philanthropy)
In a powerful indictment, Pablo Eisenberg of the Georgetown Public Policy Institute calls out the sector–including several specific players–for abandoning America’s poor in the face of systemic threats like “the massive assault on food stamps now working its way through the House of Representatives.” A follow-up by Nonprofit Quarterly gets the response of sector leaders, and offers suggestions for getting nonprofits back on the case. Stanford Social Innovation Review, meanwhile, looks at the new home of poverty–the suburbs–and the implications for service providers.

Thieves Return Stolen Computers to Nonprofit (Nonprofit Times)
In the heartwarming, "did-I-read-that-right?" story of the week, a California shelter for domestic violence victims is burglarized late at night, only to have its stolen tech equipment returned the next day with a note of apology reading, in part, “We hope that you guys can continue to make a difference in people's lives.”



The Truth About Income Mobility in Atlanta: Why the American Dream is Still Alive in Our City (Huffington Post)
Mayor Reed responds to the recent media coverage singling out Atlanta for its poor showing in a recent academic study on income mobility in cities across the U.S. Contrary to the claims of the New York Times’s Paul Krugman, Mayor Reed finds many signs of progress in Atlanta’s 40 year journey from stagnating center of the Jim Crow South to transplant-friendly quick-growth metropolis.

New Beltline CEO on Southwest Trail, affordability, and streetcars along the 22 mile parks, trails, and loop (Creative Loafing)
An in-depth conversation with the recently-hired CEO of (GCN member) Atlanta Beltline, Inc., a nonprofit that reaches all corners of the city and impacts a wide range of causes, from environment to affordable housing.



Why Isn’t Social Enterprise More Social? (The Guardian)
An anonymous nonprofiteer called the Secret Social Entrepreneur airs some gripes about how go-it-alone tendencies at nonprofits get in the way of good collaborative work.



Why Don’t Corporations Give to Charity? (Slate)
As profits soar, contributions dwindle, according to the latest numbers. Author Ken Stern (With Charity for All) examines a few reasons for the disconnect between profitability and generosity.

Corporate Giving Strategies Every Nonprofit Should Use (Inspiring Generosity / Razoo)
Author Joe Waters clues you in on three ways that corporations contribute to nonprofits--with cash, product donations, and payroll deductions--and how you can take advantage.

How Millennials Are Changing Charitable Giving (Bradley Depew / About.com)
A writer for Bright Funds, a youth-skewing giving service, offers some tips on engaging 20-somethings based on the recently-released Millennial Impact Report.

Donor Retention: What Do We Know and What Can We Do About It? (Nonprofit Quarterly)
For those who have the time, this long read delves into the advantages of focusing on donor retention over donor acquisition (lower marketing expenses, stronger relationships), the driving forces behind donor loyalty, and the “triggers” that “cause customers to reevaluate their relationship with the organization.” (And for those without the time, the action-oriented conclusion is absolutely worth a skim.)



Why you must stop ignoring social (Nonprofit Marketing Blog / Network for Good)
If you think Facebook and Twitter are just for young folks, think again: a new Pew Research Center study shows social media adoption rates for the 65+ crowd have tripled in the past 4 years. Network for Good’s Karyn Stein covers the basics for getting social online. Meanwhile, Nonprofit Quarterly posts a handy, highly informative chart explaining reasons and methods for getting involved on Facebook, Twitter, Pinterest, and Google+. And for further reference, Kivi Leroux Miller at Nonprofit Marketing Guide has a helpful, of-the-moment list of sector-relevant hashtags to follow on Twitter.

How to Translate Your Program Into a Compelling Video (Getting Attention)
Quick and easy tips for producing a quality video that explains the power and value of your work, from a woman who’s produced them for more than 30 different nonprofits.

Reinventing the annual report to maximize impact (Philanthropy Journal)
A look at the fresh story-focused format of Trickle Up’s annual report demonstrates how your annual report can get the attention of donors and call them to action.  

Putting Together a Valuable Reader Survey (Non-Profit 2.0)
There are countless reasons to get feedback from your supporters, clients, staff, and volunteers, but it’s harder to know how to collect and sort that feedback so that you can act on it. This brief primer on surveying your newsletter audience demos some best principles for gathering feedback that’s on-point, easy to understand, and actionable.



Create Flexible Opportunities, So You Can Engage Volunteers Like Jenna (Engaging Volunteers / VolunteerMatch)
Jenna is a millennial with limited time and a passion for graphic design. You want Jenna volunteering for your nonprofit. Here’s a few tips for getting her, and her eager-but-overlooked cohort, on board with virtual volunteer opportunities.



Meet New GCN Board Chair Edward Shartar (GCN)
Our new board chair is the managing director at Diversified Search, a former vice chair, and an impassioned leader who’s always prioritized helping people and communities “develop and achieve their potential.”

Findings Friday: Doing Good is Good for You (GCN)
A new study from UnitedHealth Group confirms what we already suspected: that people who volunteer experience significant improvement in their moods, their stress levels, and their sense of purpose. Even more intriguing: some volunteers report an improvement in chronic health conditions.



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