ICYMI: Last Week’s Nonprofit News, Today | Feb. 24

What global cause is driving the team-up of two philanthropic superheroes? Where should charities focused on progressive global issues go to tap the power of online outrage? Why are EDs so often uncomfortable with fundraising? What does Girl Scout cookie season teach scouts—and us—about group decision making and fundraising strategy? The answers to these questions, and more, in today’s nonprofit news digest. 


Clinton, Gates Foundations to Measure Progress by Women, Girls
(Philanthropy News Digest)
The philanthropic superteam of Clinton and Gates has assembled to analyze the state of women and girls across the globe—their access to and participation in economic, social, political, and cultural life—in order to identify progress and, in areas of need, pathways toward full equality, inclusion, and participation.

Tech’s “feel-good” promises: Why Silicon Valley’s charity isn’t enough 
Rising nationwide class tensions over income inequality, gentrification, and unmet community needs are playing out in San Francisco at the site of TechCrunch’s annual industry awards ceremony, the Crunchies, where protesters representing a range of community, housing, and labor organizations are voicing their displeasure with the tech sector exploding in their back yards. Salon looks at the industry response, what some insiders are doing to improve the industry’s record, and why activists and providers think those efforts will likely fall short.  



Speed Dating: A Board Leadership Strategy?
(Nonprofit Quarterly)
To supplement your reading in the new issue of NOW (focused on board motivation and development), this report from NPQ looks at the annual Board Match event in San Francisco, which this year brought 150 nonprofits and more than 1,000 potential board members together for the nonprofit governance version of “speed dating.”



The Nonprofit Fundraiser’s Guide to Social Network Valuation
Bloomerang’s marketing VP provides a helpful, blessedly to-the-point demographic cheat sheet for understanding who’s using the five most popular online social media networks—Facebook, Twitter, LinkedIn, Instragram, and Pinterest—and how to pitch your fundraising appeal to them, based on data just released in December from the Pew Research Internet Project.

Lessons from Inside the $800 Million Girl Scout Cookie Selling Empire
(Fast Company)
It’s Girl Scout cookie season, meaning it’s time once again to gaze in awe at the numbers brought in by the annual sugar-fueled campaign. Fast Company goes a few steps further, revealing what the scouts themselves get out of the process as well as the ways a fundraiser can succeed on multiple levels—from bringing in revenue to creating a culture of inclusion to teaching untested fundraisers about financial literacy, business ethics, and confidence in the face of new things. 

This Tiny Change Resulted in Three Times the Donations
Team Rubicon ran an experiment during its last peer-to-peer fundraising campaign to find out what a little fundraising advice can do for your would-be cause champions. The results? Fundraisers provided a simple one-page fundraising tip sheet brought in more than triple the money of their tip-deprived fundraising peers.

Executive Directors and Fundraising Not Always a Perfect Match 
(Joanne Fritz / About.com)
Why do boards give the ED and CEO position to candidates who don’t understand fundraising? In the parlance of for-profits, which many board members speak,they’re mistaking “staff job” people for “line job” people—that is, failing to realize that, in a nonprofit, the folks on the ground, running programs and delivering services, don’t often get involved in—or even think about—revenue generation.   



12 things you should be using Twitter for
(Daniel Melbye)
Nonprofit digital guru Melbye provides a concise, clear list, with examples, of a dozen strategies nonprofit can use to learn about and connect with supporters on Twitter. (Tip no. 2: “Show people what goes on behind the scenes.”)

The Nonprofit’s Guide to Better Social Media Through Employees
(Inbound Marketing / Hubspot)
Your employees each have a personal reach on social media that, together, can exponentially grow your audience. Here’s how to help them put their tweets, status updates, instagrams, and other online interactions to use for your organization.

3 Mobile Compatible E-Newsletters to Subscribe to and Learn From
(Nonprofit Tech for Good)
With tablets and smartphones everywhere, chances are that your e-mail newsletter is now being read on a mobile screen. Naturally, that requires another angle for your design team to think about. Here’s a trio of three nonprofits who have it figured out.



The social impact bond wars: The defense responds and the prosecution rests
(Making Sense / PBS Newshour)
PBS follows up their story about a Rikers Island anti-recidivism program sponsored in part by Goldman Sachs with a point-counterpoint about the new scheme being used by for-profit financiers to invest in the nonprofit sector: Social Impact Bonds, a program Atlanta’s Mayor Reed said he was exploring in his recent conversation with GCN’s Karen Beavor. In brief, the argument for: “The core concept of [Social Impact Bonds]—that investors benefit if and only if society benefits—is transformational.” And against: a for-profit investment model only “substitutes the pursuit of private gains for the exercise of public responsibility.”

Marc Schultz is contributing editor at the Georgia Center for Nonprofits. 

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