ICYMI: Last Week’s Nonprofit News, Today | Dec. 18
#GivingTuesday Trending and Cashing In
(The Nonprofit Times)
Good news about Giving Tuesday keeps rolling in, and here’s a roundup of success stories from across the country, with some great examples of what social media momentum can do for a campaign. But there’s also skepticism: fundraising expert Michael Rosen raises a few critical questions to ask before we start congratulating ourselves.
Who is guarding your association’s finances and resources?
Following another Washington Post story about embezzlement at a well-respected nonprofit, strategist Steve Drake provides some practical ways to ensure your finances are well looked after, with perspective from nonprofit pros who’ve dealt with fraud.
How to Get the Most from December 31st
(npEngage / Blackbaud)
Yes, it’s the biggest fundraising day of the year--but that doesn’t make the “spray and pray” approach any more appropriate. Here, a few wise donor targeting tips for end-of-year success.
Predicting Weather is Not Like Predicting Donations
How predictive modeling can make your fundraising efforts more precise, and more effective, than traditional donor segmentation ever will (even if you don’t entirely understand all the details).
MARKETING & COMMUNICATIONS
Is Your Website Broken?
(Nonprofit Marketing Blog / Network for Good)
Just because your website is functional, that doesn’t mean it’s working. Content strategist Caryn Stein provides a handful of top-line tips, with examples, for getting the most out of your site.
Three Myths About Nonprofit Blogging Debunked
Think a great blog for your nonprofit is out of reach? Here’s a few reasons why it’s easier than you expect.
Seven Reasons Why Nonprofits Won’t Spend Money on Marketing
Why nonprofits do a lousy job marketing themselves, how it’s hurting the sector as a whole, and what we can do to help reverse the trend.
5 Useful Presentations About Volunteer Engagement from Slideshare
(Engaging Volunteers / VolunteerMatch)
One for your resource list: a collection of slideshows tackling five aspects of volunteer management, from “Building a Spirit of Volunteer Engagement” to “Sourcing Skilled Volunteers through LinkedIn,” taken from “one of the most overlooked resources for nonprofits,” Slideshare.
Tips for Seeking Year-End Contributions
GCN Affiliate Consultant Cara Schroeder of Schroeder Resources provides seven tactics to give your year-end campaign a boost.
Clayton Gathering Draws Hometown Crowd
More than 100 nonprofit professionals from Clayton, Fayette, Henry, and Spalding counties gathered at Clayton State University on Nov. 14, 2013, for the Clayton Nonprofit Forum, put on by GCN and The Community Foundation for Greater Atlanta’s Clayton Fund.
Marc Schultz is Writer/Editor at the Georgia Center for Nonprofits.