Fundraising Tip: June 2013
Follow these tips to maximize the rate of return on your next Major Gift Campaign!
Evaluate your gifts
Every organization receives major gifts, but the difference lies in how “major” is defined. Analyze your major gifts and group them from largest to smallest. Compare them with the volume of gifts you receive to define the amount that qualifies as a major gift for your organization.
Identify Major Gift Donor Prospects
When developing a new major gifts program, it is important to identify donors who are already giving and prospects who have the capacity to give. These are individuals that your organization is interested in asking for a major gift. This process should occur continually, and it should consist of evaluating all of the new donors and prospects. (Fulks, Building a Major Gifts Program from the Ground Up)
Construct the different stages of solicitation
The major gift solicitation is not a one-time culminating conversation; instead it is a series of strategic presentations and informative discussions leading to the moment where donors are primed. The solicitation must consider a total analysis of donor information gathered, including: donor preferences, interests, historical giving trends, and donor-gift potential. (Owens, Fundraising 101: Understanding the Major Gift Solicitation Process)
Track your progress
It is important to record and track the amount of effort put into the solicitation. Phone calls, meetings, and other actions are also an important to include in your records as it will assist in your next year’s campaign.
Show your appreciation and continue stewarding donors.