39 Days of IDEAS | Day 22: Ads to aid diagnosis
Often misdiagnosed as Alzheimer’s or Parkinson’s disease, people suffering with Lewy Body Dementia (LBD) suffer disproportionately due to a lack of awareness about their disease. Through foundational funding, the Lewy Body Dementia Association launched a nationwide media campaign that incorporates banner ads on AARP websites, social media, healthcare media outreach, and a national photography campaign called Faces of LBD. “Accuracy in diagnosis is critical to LBD patients, as the wrong medications can be fatal,” said Davida Morgan, director of development for the national organization that makes its home in Lilburn. “The campaign has created a compelling story of disease differentiation, and the results are astounding: our website and social media numbers have increased from a few thousand to tens of thousands of hits with each new release.”
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