39 Days of IDEAS | Day 20: Spreading the word through images

September 30, 2014
| by Editor |

Atlanta-based Moving in the Spirit boosts awareness of their organization through a visual traveling display that has been seen by more than one million people at many of Atlanta's top-traffic destinations.

Participants in Moving in the Spirit’s dance programs are often unavailable—between school, rehearsal, and just being kids—to hype the organization’s work in person. Internal conversations about ways to raise awareness, combined with a growing catalog of images taken by longtime supporter and photographer J.D. Scott, led Scott and Moving in the Spirit to create a traveling photography exhibit called Believe in Me: Dancing from the Inside Out. Through candid portraits and striking poses, recorded testimonials from students and faculty, and additional mobile content, the exhibit tells stories of the nonprofit’s impact for an audience of dancers and non-dancers alike.

"The exhibit connects people to our mission and shows the confidence and leadership our students gain through dance,” said Director of Marketing & Communications Erin Weller Dalton. With appearances at Hartsfield-Jackson International Airport, City Hall, Coca-Cola Headquarters (where they met their latest board member), the Loudermilk Center, and, currently, the Bank of America Plaza, Believe in Me has been seen by more than 1.1 million people and helped boost visits to Moving in the Spirit’s web page by 92 percent.

 

 

Each quarter, Georgia Nonprofit NOW delivers the practical know-how, thought-leader insight, sector news, and community updates you need to be a High Performance nonprofit professional. Become a GCN member, and get the only magazine devoted entirely to the Georgia nonprofit sector, delivered straight to your mailbox and available online. 

The Georgia Nonprofit NOW team: Betsy Reid, Editor-in-Chief: Marc Schultz, Managing Editor; and Tom Zimmerman, Community Editor 

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