39 Days of IDEAS | Day 13: A social network for social good

Research into geographic regions, consumer trust, behavior change models, and engagement led Sustainable Atlanta to produce Look Up Atlanta, a kind of Facebook for local do-gooders.

For years, Sustainable Atlanta has been exploring different online concepts to aid their work accelerating sustainability efforts across Atlanta. In 2012, research into geographic regions, consumer trust, behavior change models, and engagement strategies came together to produce Look Up Atlanta, a kind of Facebook for local do-gooders.

“It’s a place where folks can find easy-to-digest inspiration, new partners with shared passions, and see that they are part of a huge community,” said Sustainable Atlanta ED Suzanne Burnes. “It also serves to demystify ‘sustainability,’ showing a broad audience that sustainability is really about things like quality of life, healthy people, vibrant places, and accessible prosperity.”

Sustainable Atlanta sees Look Up Atlanta as a much-needed town square for the cause community, boosting area sustainability by revealing “how interconnected our individual causes are,” said Burnes: “Affordable housing impacts transportation, which impacts air quality, children’s health, education, workforce development, and on and on.” Spending just 10 minutes on the site, Burnes said, will turn up “amazing events, initiatives, and people you never knew were out there.”

 

Each quarter, Georgia Nonprofit NOW delivers the practical know-how, thought-leader insight, sector news, and community updates you need to be a High Performance nonprofit professional. Become a GCN member, and get the only magazine devoted entirely to the Georgia nonprofit sector, delivered straight to your mailbox and available online. 

The Georgia Nonprofit NOW team: Betsy Reid, Editor-in-Chief: Marc Schultz, Managing Editor; and Tom Zimmerman, Community Editor 

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