39 Days of IDEAS | Day 13: A social network for social good
For years, Sustainable Atlanta has been exploring different online concepts to aid their work accelerating sustainability efforts across Atlanta. In 2012, research into geographic regions, consumer trust, behavior change models, and engagement strategies came together to produce Look Up Atlanta, a kind of Facebook for local do-gooders.
“It’s a place where folks can find easy-to-digest inspiration, new partners with shared passions, and see that they are part of a huge community,” said Sustainable Atlanta ED Suzanne Burnes. “It also serves to demystify ‘sustainability,’ showing a broad audience that sustainability is really about things like quality of life, healthy people, vibrant places, and accessible prosperity.”
Sustainable Atlanta sees Look Up Atlanta as a much-needed town square for the cause community, boosting area sustainability by revealing “how interconnected our individual causes are,” said Burnes: “Affordable housing impacts transportation, which impacts air quality, children’s health, education, workforce development, and on and on.” Spending just 10 minutes on the site, Burnes said, will turn up “amazing events, initiatives, and people you never knew were out there.”
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