ICYMI: Last Week's NP News, Today | December 9

How do you show love to the "donor that got away?" Discover how some nonprofits are recruiting volunteers with a speed dating approach. And explore seven things you should know about online donors that could actually pay dividends for the few remaining days in 2013.

HEADLINES

Giving Tuesday 2013: More Infrastructure, More Money, More Groups in the Mix (Nonprofit Quarterly)
NPQ rounds up the results of the second annual Giving Tuesday, finding that a 90% increase in donations over 2012 is just the beginning of a story that involves 10,000 nonprofits, a flowering of tools for participating and measuring, and an early candidate for Word of the Year 2014: “unselfies.”

What to Make of the Nation’s 50 Most Civic-Minded Corporations (Nonprofit Quarterly)
Points of Light, Bloomberg, and the National Conference on Citizenship just released their second annual list of the 50 most “community-minded” companies in the S&P 500. NPQ looks at their qualifications, and the implications the list has for the nonprofit sector: the “list challenges how nonprofits—and the public—think about corporations and their commitment to community.” That challenge continues at Stanford Social Innovation Review, where the founder of Unsectored considers the sector stereotypes harbored by those who refuse to consider the cross-sector possibilities.  

 

FUNDRAISING

7 Things You Need to Know About 2013 Online Donors (Fired Up Fundraisers)
If you think it’s too late to learn about the online donor in 2013, think again—according this post from Gail Perry, most of your online donations will happen the last two days of the year! And that’s just one of seven useful tips, complete with action steps.

Loving lapsed donors back into the fold: Simple, brilliant, and oh-so-swipeable (Pamela Grow)
Fundraising coach Grow mines a recent letter from Ontario Nature for some easy, smart ways to reignite the relationship between you and the donors who got away.

Now You Can Buy Naming Rights to Toilet Paper, Tuna Cans, and Other Everyday Objects—For a Good Cause (Co.Exist / Fast Company)
A new fundraising campaign from the Urban Ministries of Durham is selling off the naming rights to items used by beneficiaries to “connect with food, shelter, and a future.” For $27, a beneficiary gets an interview outfit, and the donor gets a shareable digital poster commemorating her gift and the name she bestows on it.      

 

MARKETING & COMMUNICATION

Nonprofits, 2014 is the Year of the Blog. Here’s Why You Can’t Afford to Wait Any Longer (Nonprofit Hub)
All the reasons why, this year, a blog is an investment you need to make—including the ways that “the gift of blogging” for your donors “makes life awesome for you.”

Facebook’s Latest News Feed Algorithm Update—Three Things You Need to Know (John Haydon)
Yes, Facebook has a new system for determining what you see in your news feed—and the Nonprofit Facebook Guy is here to explain what the changes mean for your next social media campaign, photo share, meme, or greeting.

5 Important Marketing Lessons Nonprofits Can Learn From the Hunger Games (npEngage / Blackbaud)
Whether you’re a fan or not, you want your fundraising campaign to be as successful at capturing the hearts (and dollars) of the American public as the blockbuster movie franchise The Hunger Games (currently breaking box office records with its second installment). Madeline Turner shows you how, with some great examples.

 

PHILANTHROPY

Funding for Outcomes (Stanford Social Innovation Review)
An insightful talk with author and Venture Philanthropy Partners co-founder Mario Morino, on why the current culture of grantmaking is failing nonprofits, and what it will take to make a system that builds high-performing nonprofits capable of solving entrenched community challenges.

 

VOLUNTEERS

Nonprofits Use “Speed Dating” Model to Recruit Volunteers (Nonprofit Quarterly)
In Sacramento, a group of nonprofits banded together for an evening of wining, dining, and recruiting, repurposing the “Speed Dating” scheme (popular in the early aughts) to set up 40 volunteers with more than a dozen enticing opportunities to give back—in just an hour.  

 

ON GCN.ORG

5 Ways to Translate Strategy into Commitments and Results (GCN)
In our study of Nonprofit Performance, the data suggest that many Atlanta nonprofits do not have a strategic plan robust enough to guide the organization’s work. Cindy Cheatham, VP for GCN's Nonprofit Consulting Group, offers her expertise on how high-performing organizations develop and implement their strategic plans.

Tips for Seeking Year-End Contributions (GCN)
More than one-third of all charitable giving happens in the last three months of the year—with nearly 18% in December alone—according to the 2012 Blackbaud Charity Giving Report. GCN Affiliate Consultant Cara Schroeder provides seven tactics to give your year-end campaign a boost.

Announcing the Building Community Network Class of 2013 (GCN)
Find out which Atlanta-area nonprofits were inducted into the Building Community Network Class of 2013, joining nearly 150 alumni, and receiving a surprise $20,000 donation from The Home Depot Foundation.

 

Marc Schultz is Writer/Editor at the Georgia Center for Nonprofits.
 

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