Georgia Gives Day: How far we have come!
Four years ago, the Georgia Center for Nonprofits launched an ambitious start-up: Georgia Gives Day, an online giving platform created to spark a statewide giving movement, mobilizing organizations, businesses, government agencies, and citizens to raise awareness and support for our communities’ nonprofits. Today, we can celebrate how far we have come, working together in the spirit of this year’s theme, “For the Greater Good.”
Yesterday, on our state’s fourth annual day of giving, we once again proved the power of the GA Gives Day vision and the partnerships that made it possible. By midnight on November 12, we had broken all GA Gives Day records, bringing in $3,673,562, from 17,318 donations, to benefit 2,453 participating nonprofits—making it the biggest day of giving in our state's history!
Reaching millions with our message, we’ve inspired more Georgians every year to make a tradition of recognizing, sharing, and giving to the nonprofits who make a difference in their lives and communities. Since launching our year-round giving platform at GAgivesday.org, we have raised more than $8.9 million for Georgia’s nonprofits.
And the giving continues. Today, I am excited to announce that next year’s Georgia Gives Day will be held on Thursday, November 17, 2016. Nonprofits are invited to register now.
Beyond funds raised, the GA Gives Day initiative is also proving the potential of massive collaboration among nonprofits, foundations, companies, governments, and individuals. GCN is proud to lead this powerful, and growing, annual giving movement, and we want to express our deepest appreciation to the legion of committed partners who make it possible. We’d like to offer a heartfelt thank-you to each of the nonprofit organizations who took part, and especially to our generous corporate, foundation, and media partners, as well as our steadfast government allies:
—Our public relations team at Edelman has donated thousands of hours over the past four years, creating a massive awareness groundswell in traditional and digital media, while earning commendations from the Public Relations Society of America and the International Association of Business Communicators.
—Also propelling the campaign to new levels of public support: Ames Scullin O’Haire’s work creating the GA Gives Day logo and ads for television, radio, billboards, and online, as well as the instrumental role played by Encyclomedia in producing and editing our PSAs.
—Our media partners at Cox Media Group, WSB-TV Family 2 Family, WXIA-TV 11Alive, AutoTrader.com, State Bank, Comcast, and every member station of the Georgia Association of Broadcasters have all stepped up to air PSAs, conduct interviews, and include us in their online publications and social outlets. And a note of appreciation to the AJC’s Mike Luckovich for again creating a special GA Gives Day cartoon.
—The Community Foundation for Greater Atlanta, the Community Foundation of Central Georgia, and the Community Foundation of the Chattahoochee Valley partnered to make our nonprofit media, communications, marketing, and fundraising training available statewide.
—The efforts of our corporate sponsors have been incredibly important, including gifts donated through Wells Fargo’s Days of Giving; SunTrust Foundation’s support of financial wellness programming; the True Blue Awards from Georgia Natural Gas; hunger programming support from the Arby’s Foundation; the Chick-fil-A Foundation’s help in media and public outreach; and generous support from Cox Enterprises, The Coca-Cola Company, Newell Rubbermaid, Giv360 and Fiserv/Popmoney.
—Our elected leaders, including Governor Nathan Deal, Secretary of State Brian Kemp, and Atlanta Mayor Kasim Reed have also contributed their enthusiastic and influential endorsements. Governor Deal took time for photos, videos, and a formal proclamation thanking Georgians for supporting GA Gives Day and urging them to donate on November 12th.
—And all of the too-many-to-list businesses and civic leaders who donated their influence, resources, and expertise for Georgia’s greater good.
Finally, on behalf of our Board of Directors and staff, I want to thank you for helping to make it all possible.
Karen Beavor is president and CEO of the Georgia Center for Nonprofits.