Storytelling isn’t just a trending topic in cause marketing—it’s fundamental to leadership, and every call to action you make. Get some fresh perspective on the ancient art of tale-spinning in this tip-filled...
Turner Broadcasting’s Senior Vice President of Corporate Communications Misty Skedgell shares some tips on effective Public Relations for nonprofits.
You’ve just written a great article, blog post, newsletter feature, or report, and now you have to condense all those great ideas into 140 characters. How do you effectively draw readers in the noisy online world we live in? Nonprofit...
This snapshot of GCN’s national study on employee engagement, conducted by Opportunity Knocks, reveals the issues affecting your work force—including the reasons 45% of sector workers say they plan to leave their current job.
Content curation is about gathering and leveraging the small internal stories that are emblematic of your nonprofit’s impact. When collected, carefully crafted, and shared, these small stories can be used to effectively tell...
Integrated marketing, the coordination of communication and solicitation efforts across multiple channels and programs, has been a frequently discussed topic within nonprofit circles for decades. Though most nonprofits have been...
In a recent conversation with Karen Beavor, John Deushane, WXIA 11Alive president and general manager, discussed a new way of thinking about news, getting in good with your local media, and growing an audience in a transformed media landscape....
What does it really take to tackle systemic issues like a failing school district or citywide homelessness? This interview with Mark Kramer illuminates the power and potential of Collective Impact, a whole-community solution for complex social...
We profile three Georgia nonprofits who took their causes to the Gold Dome and won big legislative victories for their beneficiaries. Plus: three tips for safe and effective lobbying.
What’s a challenge grant, and how can it work for you? GCN Partner Consultant Cara Schroeder provides a practical rundown of one of the best ways to expand your organization’s annual giving program.