Engaging the Media
Misty Skedgell | Georgia Nonprofit NOW, Summer 2012
Turner Broadcasting’s Senior Vice President of Corporate Communications Misty Skedgell shares some tips on effective Public Relations for nonprofits.
3 Tips for Socializing Your Stories
Jenna Silverman | Georgia Nonprofit NOW, Summer 2012
You’ve just written a great article, blog post, newsletter feature, or report, and now you have to condense all those great ideas into 140 characters. How do you effectively draw readers in the noisy online world we live in? Nonprofit...
Engaging Your People
Georgia Nonprofit NOW, Summer 2012
This snapshot of GCN’s national study on employee engagement, conducted by Opportunity Knocks, reveals the issues affecting your work force—including the reasons 45% of sector workers say they plan to leave their current job.
Story Gathering in 5 Easy Steps
Wilton Blake | Georgia Nonprofit NOW, Summer 2012
Content curation is about gathering and leveraging the small internal stories that are emblematic of your nonprofit’s impact. When collected, carefully crafted, and shared, these small stories can be used to effectively tell...
New Study Shows that Integrated Marketing Results in Bigger Donations
Dennis McCarthy | Connections, August 2012
Integrated marketing, the coordination of communication and solicitation efforts across multiple channels and programs, has been a frequently discussed topic within nonprofit circles for decades. Though most nonprofits have been...
Making a Difference, Not Just a News Story
John Deushane | Georgia Nonprofit NOW, Summer 2012
In a recent conversation with Karen Beavor, John Deushane, WXIA 11Alive president and general manager, discussed a new way of thinking about news, getting in good with your local media, and growing an audience in a transformed media landscape....
The Promise of Collective Impact
Betsy Reid | Georgia Nonprofit NOW, Summer 2012
What does it really take to tackle systemic issues like a failing school district or citywide homelessness? This interview with Mark Kramer illuminates the power and potential of Collective Impact, a whole-community solution for complex social...
Making the Case for Change
Marc Schultz | Georgia Nonprofit NOW
We profile three Georgia nonprofits who took their causes to the Gold Dome and won big legislative victories for their beneficiaries. Plus: three tips for safe and effective lobbying.
Challenge Grants
Cara Schroeder | Georgia Nonprofit NOW, Summer 2012
What’s a challenge grant, and how can it work for you? GCN Partner Consultant Cara Schroeder provides a practical rundown of one of the best ways to expand your organization’s annual giving program.
Eyes Wide Open: Managing the Risks of Adaptation
Shena R. Ashley | Centerview, August 2012
Nonprofits are increasingly discovering the need to become more agile to cope with the complexity of their operating environments and the quickening pace of change and competition. Adaptive capacity, the ability to change alongside shifts in the...