Your GAgives on #GivingTuesday 2017 roadmapBy Jenna Ovett | Georgia Nonprofit NOW, Spring 2017
Join our online giving movement for the sixth annual GAgives, now held on #GivingTuesday, November 28, 2017. Fueled by a growing collaboration of nonprofits, companies, foundations, media outlets, and government partners, our annual event has contributed more than $13 million to our state’s nonprofits. Start planning now to take full advantage of this unique opportunity to activate your cause champions, expand your circle of supporters, and join your sector colleagues in raising awareness of the many missions that are collectively making our state a better place to live, work, and play.
Here’s a guide to get your campaign planning in motion. We’ll be rolling out additional, free-to-use support resources over the next few months to help you create a campaign that will benefit your organization, and help us smash records again this year!
SECOND: Start planning.
1. ADD November 28, 2017 to all of your organization’s calendars – including those for development, communications, programmatic and executive staff, board members, and volunteers.
2. ASSEMBLE your Georgia Gives team and designate a campaign leader. If capacity is a problem for an area like promotion, consider a short-term partnership with a savvy student or skilled volunteer to support the initiative.
3. ESTABLISH a specific fundraising goal for a particular project or need.
4. BUILD your Georgia Gives profile on GAgives.org. Fill out your profile with photos, mission or impact statements, information on needs, client or volunteer testimonials, videos from the field, and anything else that will tell donors the story of your work. Be sure to personalize the thank-you email that donors will receive, explaining the impact they’ve made possible. (Our Guide to Building Your Profile can help you get started.)