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Home > Articles > Grit and stamina, energy and inspiration: Behind United Way’s breakout campaign

Grit and stamina, energy and inspiration: Behind United Way’s breakout campaign

Betsy Reid

Charting a new direction for a sector icon is no small task. AMA Nonprofit Marketer of the Year Lisa Bowman tells us about the research, determination, and tough conversations that went into the bold new “Join the Fight” outreach campaign.

This resource is exclusive to GCN members.

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