GAgives campaign webinar: 5 top takeawaysMarc Schultz
The new, user-friendly, feature-rich GAgives on #GivingTuesday platform is live at GAgives.org, and support for your campaign efforts is ongoing ahead of the Dec. 3 event. (Be sure to register for this year’s GAgives Kickoff Summit on Sept. 19 at The Woodruff Arts Center, featuring invaluable insight from #GivingTuesday’s Kathleen Murphy Toms and a panel of top GAgives campaigners discussing the secrets of their success.)
Recently, we hosted a webinar on GAgives campaign strategy produced by our platform partners at Mightycause, who provide expertise in both the technical and practical aspects of online fundraising.
In case you didn’t catch it, here’s a quick rundown of five things you missed. Be sure to check out the full GAgives on #GivingTuesday: Campaign Strategy webinar, now available through the GAgives Nonprofit Toolkit, for a closer look at these topics and others.
Registration and profile creation is simple and quick. Though every organization must re-register on GAgives.org, the process takes under a minute. Readying your profile for donations is also easy: Just upload a background image and your logo, add a description and a thank you page, and sign up for EFT deposits. With that done, you’re ready to be discovered by supporters and accept their donations.
Promote matching grants with ease. A matching grant is one tried-and-true method for motivating donors, and the new platform includes eye-catching graphic displays to promote them – including a live countdown and matching tally.
Use powerful peer-to-peer fundraising tools to give supporters more ways to pitch in. Through GAgives.org, your board members, volunteers, staff, program alumni, and donors can easily create their own fundraising page for your organization, ready to share with their networks. They can also form fundraising teams to bring together a number of supporters – especially helpful for first-time fundraisers.
Campaign through email and social media strategy using best practices. For emails, make sure your messages are short and simple, segment your audiences, use A/B testing, and include a clear ask. For social media outreach, find the platforms your supporters use, schedule posts ahead of time and interact on #GivingTuesday, and share engaging content like photos, videos, and stories.
Focus on retention. Make a plan to engage past GAgives donors and work with them to increase their gift amount. Keep track of them on #GivingTuesday, and follow up with those who haven’t yet given.
Marc Schultz is communications editor at GCN.