Don't forget your toolkit: GAgives tips for the homestretchMarc Schultz
#GivingTuesday is right around the corner – and wherever you are in your GAgives campaign efforts, we’re here to help you.
However, don’t forget the resources available 24 hours online: The GAgives Nonprofit Toolkit can help you fill out your plans for the big day, and the Mightycause Support page, from our platform provider, answers all your technical questions about using the GAgives.org site to collect and track donations.
Here are a few highlights from them for finessing your GAgives on #GivingTuesday plans, wherever you happen to need help:
Finalizing your setup? If you haven’t given your dedicated GAgives donation page a final proof, now’s the time. GAgives.org gives you a suite of powerful, easy-to-use tools to showcase your organization and collect donations. To make sure you’re taking advantage of all the features available, check this video tour of the site. (Need a refresher? There’s also a step-by-step tutorial for making your giving page “awesome.”)
If you need to review any of the instructions for using GAgives.org tools, be sure to reference Mightycause’s Nonprofit Fundraising Support page, which includes clarifying answers to a range of FAQs. The Charity Fundraising Support page also covers some useful topics, including how to log an offline donation. (It’s easy: Just select the “Donation” Icon, click on “Donation Report,” and fill out the form that appears.)
Rallying the troops? Provide your board members and other key supporters with ready-to-go outreach tools, and they’ll be much more likely to make an impact on #GivingTuesday. Check these email templates you can customize and hand out to anyone you’ve asked to make a personal GAgives appeal. Also see the rundown of emailing tips and best practices included – including a checklist for day-of communications – and you can also craft a schedule for them to follow.
You can also give supporters fundraising pages of their own, fully customizable and ready to accept donations for your nonprofit. Set it up on behalf of a volunteer, staffer, or board member, or tell your internet-savvy supporters to click “fundraise” from your donation page (or follow this link). Supporters can use their fundraising pages to share their personal connection to your nonprofit, track the donations they bring in, and become a true ambassador for your campaign. Got a team of supporters who want to work together (and/or compete for the title of Top Fundraiser)? They can set up a team fundraising page!
For general outreach, there’s a valuable, point-by-point social media guide with strategies, tips, and best practices for engaging supporters and spreading your message wherever people gather online. (A video version is also available!) Further advice on messaging can be found in this roundup of nonprofit storytelling tips.
Seeking a partner? It’s not too late to find a donor-motivating challenge grant! This succinct primer for securing matching gifts will show you where to get started, including possible funding sources and talking points to make the case among your colleagues, tips for asking, executing, and following up.
And in case you didn’t realize, this year you can include your matching grant on your fundraising page – Mightycause makes it easy to add and eye-catching for your visitors. You’ll find all the instructions for spotlighting your matching grant on their website.
For additional tips and approaches proven to drive for GAgives success, be sure to check out the resources listed under “Gain insights” in the GAgives Nonprofit Toolkit, which includes tested advice from top GAgives fundraisers. Also, be sure to check the GAgives Prizes list for additional opportunities to motivate your supporters and win bonus funds.
Happy campaigning from all of us at GCN and the GAgives team.
Marc Schultz is communications editor at GCN.