39 Days of IDEAS | Day 3: Shipping Smiles

In 2014, the Smiles4Military program run by Girl Scouts of Greater Atlanta shipped more than 163,000 boxes of Girl Scout Cookies to servicemen and servicewomen...

The idea for the program, now partnered with groups like USO of Georgia, Hugs for Soldiers, Wounded Warriors, and the Atlanta VA Medical Center, grew out of more than 13,000 girls’ desire to do something for area residents serving in Afghanistan, on the high seas, and other spots across the globe.

39 Days of IDEAS | Day 1: Welcoming shoppers to their new market

Wednesday, September 3, 2014
| by Editor |

The germ for Georgia Organics’ big new idea came, like so much else does, from farmers. “Farmers told us the customer base at their farmers...

Teaming up with Spitfire Strategies, Georgia Organics conducted a nationwide study that identified several common causes holding potential customers back: “From not knowing about the market at all, to people not realizing that they could get all their grocery shopping done there,” said Moore, potential customers were generally under-informed.